15 Aug, 2018

Developing Key Messaging for Medical Solutions: Notes from the 2018 DIA

August 15th, 2018|Categories: Blog|

The Drug Information Association (DIA) provides a global stage for the discussion of healthcare challenges, within a collaborative and neutral setting. For more than 50 years, stakeholders from around the world have gathered to openly share knowledge and generate new insights. The annual DIA Global Annual Meeting is the largest, longest-running event in the life [...]

3 Jul, 2018

Increased Efficiency of Clinical Trials in the EU

July 3rd, 2018|Categories: Blog|

Researchers, stakeholders, and corporate interests reached consensus in 2014 that there needed to be greater harmony of the rules for conducting clinical trials throughout the EU. While there were previous guidelines in place (namely the EU Clinical Trials Directive, which was approved in 2001), member states had interpreted and implemented the rules differently throughout the [...]

26 Jan, 2018

Six Factors to Consider When Designing Advisory Boards

January 26th, 2018|Categories: Blog|

Designing engaging, efficient and effective advisory boards is a complex task. You need to convince key opinion leaders from around the world to take time out of their busy schedules to give advice on medical and business strategies. As these meetings can range from an evening to one or two days, it’s not only the [...]

16 Nov, 2017

How to Use Interactivity to Make Your Meetings More Engaging and Impactful

November 16th, 2017|Categories: Blog|

Whether in a small group setting or in a large congress symposium, meeting interactivity is essential to not only retaining the interest of your audience, but also to your audience retaining the key messages that you are communicating. Interactivity is more than just the use of tools to wow or entertain, it is an active [...]

28 Jul, 2017

An Important but Seldom Recognized Niche: Medical Writing for Meetings

July 28th, 2017|Categories: Blog|

As new medical knowledge is developed, there is an ever-increasing need to effectively facilitate knowledge transfer to key target audiences. We view medical writing in one of three conventional ways: scientific writing, which includes manuscript authoring; regulatory writing, which includes clinical trial reports and regulatory dossiers; and promotional medical writing, which includes marketing documentation. These [...]

6 Jun, 2017

Six Ways to Simplify Your Scientific Story

June 6th, 2017|Categories: Blog|

PRESENTATION BEST PRACTICES If you have ever presented scientific content to a live audience, you know being both informative and engaging can be a challenge. In the scientific community, a busy schedule is not uncommon so it is crucial your presentation is compelling and comprehensible enough to make your audience forget their preoccupations and then [...]

9 Mar, 2017

6 Things to Look for When Choosing a Medical Communications Agency

March 9th, 2017|Categories: Blog|

Medical Communications (MedComms) agencies have their roots in medical education, and most often produce such materials as slide kits, posters, publications and abstracts, and other items aimed at informing healthcare professionals about both the risks and benefits of new therapies to treat disease. However, they also provide services across the entire educational spectrum including advisory [...]

13 Dec, 2016

The art of storytelling

December 13th, 2016|Categories: Blog|

In the medical communication profession, we tell stories every day. From describing the mode of action of a new drug to running a medical training workshop to revealing the results of a clinical trial, we are all faced with the challenge of translating complex science into learning. We do this by telling stories. Storytelling is [...]