16 Nov, 2017

How to Use Interactivity to Make Your Meetings More Engaging and Impactful

November 16th, 2017|Categories: Blog|

Whether in a small group setting or in a large congress symposium, meeting interactivity is essential to not only retaining the interest of your audience, but also to your audience retaining the key messages that you are communicating. Interactivity is more than just the use of tools to wow or entertain, it is an active [...]

28 Jul, 2017

An Important but Seldom Recognized Niche: Medical Writing for Meetings

July 28th, 2017|Categories: Blog|

As new medical knowledge is developed, there is an ever-increasing need to effectively facilitate knowledge transfer to key target audiences. We view medical writing in one of three conventional ways: scientific writing, which includes manuscript authoring; regulatory writing, which includes clinical trial reports and regulatory dossiers; and promotional medical writing, which includes marketing documentation. These [...]

6 Jun, 2017

Six Ways to Simplify Your Scientific Story

June 6th, 2017|Categories: Blog|

PRESENTATION BEST PRACTICES If you have ever presented scientific content to a live audience, you know being both informative and engaging can be a challenge. In the scientific community, a busy schedule is not uncommon so it is crucial your presentation is compelling and comprehensible enough to make your audience forget their preoccupations and then [...]

10 Apr, 2017

Striking the Perfect Balance Between Innovation and Cost-Effectiveness for Global Investigator Meetings

April 10th, 2017|Categories: Case Studies|

Challenge A leading global healthcare company, which markets to more than 175 countries, sought a medical communications agency to assist them with their investigator meetings. They needed help organizing a series of Phase 3 investigator meetings around the globe, which would cover ten trials. With investigator meetings come several challenges, including attracting and engaging physicians [...]

9 Mar, 2017

6 Things to Look for When Choosing a Medical Communications Agency

March 9th, 2017|Categories: Blog|

Medical Communications (MedComms) agencies have their roots in medical education, and most often produce such materials as slide kits, posters, publications and abstracts, and other items aimed at informing healthcare professionals about both the risks and benefits of new therapies to treat disease. However, they also provide services across the entire educational spectrum including advisory [...]

10 Feb, 2017

Why it’s Important to Understand the Sunshine Act and How to Remain Compliant

February 10th, 2017|Categories: Articles|

Maintaining a strong, effective working relationship between the pharmaceutical industry and healthcare professionals is essential to driving medical innovations and improvements in patient care. Financial relationships between physicians and pharmaceutical manufacturing has always been an intrinsic part of drug advancement. To develop new medicines that improve health and save lives, pharmaceutical companies need to collaborate [...]

13 Dec, 2016

The art of storytelling

December 13th, 2016|Categories: Blog|

In the medical communication profession, we tell stories every day. From describing the mode of action of a new drug to running a medical training workshop to revealing the results of a clinical trial, we are all faced with the challenge of translating complex science into learning. We do this by telling stories. Storytelling is [...]